About the author

Who am I? My name is Matt Soldo. I worked for Amazon.com for two years as a product marketing manager for their Clickriver Ads product. While I was there I defined and executed the product’s marketing strategy, built and managed the group’s sales team, and closed a few business development deals along the way.

Prior to Amazon I received my MBA at The Wharton School. Wharton was an incredible educational experience, and I hope to share a lot of what I learned here on this blog. I’ve also worked at PayPal, Olympic Horticultural Products, Team Dennis Conner’s 2003 America’s Cup Campaign.

I have founded two companies in the past. Realitysoft.com was a start-up that I founded in college to build the “web-top“. It was a great learning experience, even though we never launched a product. The second was Hortnet.com (now offline). Hortnet was a B-2-B e-commerce company that sold hard goods to professional greenhouses and nurseries (i.e. the horticulture industry). We were an off-shoot of a brick and mortar wholesale distribution company. In the two years that I ran Hortnet we launched our website, grew the business to about $1 million / year in sales, and then sold it to a competitor.